Intel in 2004: Looking for Growth Strategies
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Case Details:
Case Code : BSTA049
Case Length : 22 Pages
Period : 1968 - 2004
Organization : Intel
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Semiconductors
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Business Segments
Intel's major products included microprocessors, chipsets, boards, flash memory, application processors used in cellular handsets and hand-held computing devices, cellular chipsets, networking and communications products, such as Ethernet connectivity products, optical components and network processing components, and embedded control chips (micro controllers)...
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Evolution of Intel's Product Line
The X-86 Series
In 1971, Intel released its first microprocessor, the 4004. This breakthrough invention powered the Busicom calculator and paved the way for embedding intelligence in the personal computer. In 1978, the Intel 8088 became the brains of IBM's PC...
The Pentium Series
Till the early 1990s, Intel's standard practice was to wait until one-generation chip was ready for production before starting development work on the next. But in a bid to steal a march over competition, Grove realized the need for overlapping design activities. Intel introduced the 60MHz Pentium processor in the second quarter of 1992...
The Itanium
Intel shifted its focus to 64-bit computing in 2002 when it launched its Itanium processor. 64-bit computers were considerably faster than 32-bit computers. A computer's speed was defined by how fast it digested the
"bits" (The 0s and 1s), of information...
The Centrino
Centrino was Intel's new technology designed specifically for mobile computing with a built-in wireless LAN capability. It also enabled extended battery life and the design of sleek, easy-to-carry notebook computers. This was Intel's first integrated computing technology designed from scratch for wireless notebook PCs...
Excerpts Contd...>>
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